How to Make Your Videos Hilariously Engaging: Lessons from Cody Ko's Video Editor Zade
Cody Ko's reaction videos are the definition of online entertainment. He's built a brand based on humor, and his video editor, Zade, takes that humor to the next level. There's so much we can learn about effective, engaging video editing from their work.
Let me tell you some of awesome things he does and how you can learn from it to make your video editing amaze-balls.
Tiny Cody
Take, for instance, the running gag where Cody, pacing in the background, gets cut out and shrunk down to a miniature version of himself. It's a simple idea, but the way Zade executes it is hilarious. It amplifies Cody's brand that often discusses height and how taller men may be more appealing to women.
How to Do It
Zaid likely uses After Effects and the rotobrush tool to achieve this. It's about finding those funny moments a creator frequently has and amplifying them with clever editing. It's unique to Cody Ko, instantly recognizable, and audiences love it.
Game On: Video Game References
One of my favorite things about Zade's video editing is how he weaves in video game references – think of those 'Wii' title screens. Or when he superimposes flies buzzing around Cody's wide-open mouth during his shocked reactions! It taps into nostalgia, adds another layer of humor, and plays on Cody's personality and reactions.
Embrace the In-Jokes
Remember when Cody moved locations, and everyone thought he was using a green screen? That became an instant in-joke. Zade turned it into a creative AI-generated background gag. This shows he's paying attention to community comments and using them to add even more humor.
The Takeaway
Cody Ko is about laughter. Zade amplifies that with hilarious editing. The lesson for us is:
- Tap into the creator's brand and recurring themes. What are the running jokes and trademarks? Build on those.
- Inject your own personality. Zade clearly loves video games and brings that fun into the videos.
- Engage with the community. Go read the comments for your client's videos. Use that as inspiration to create something engaging that people are going to love.
Zade's work, along with Cody Ko's humor, creates a formula for success. It's a reminder that video editing isn't just about the technical side – it's about making your content uniquely funny and engaging.
Show Zade some love.
He's active on X and even posts breakdowns of the effects he does in Cody's videos.
Let me know what you guys think! How do you use humor in your video editing to keep your viewers engaged?
